Demand for flags, dhotis and towels picks up in Erode

Updated - February 03, 2023 12:06 am IST

Published - February 02, 2023 07:46 pm IST - ERODE

Flags of political parties kept for sale fin Erode on Thursday.

Flags of political parties kept for sale fin Erode on Thursday. | Photo Credit: M. GOVARTHAN

With political parties intensifying their campaign for the byelection to the Erode (East) Assembly constituency, the demand for flags of political parties, dhotis, saris and towels has picked up in markets here.

The bypoll, necessitated by the death of former MLA E. Thirumahan Everaa, is scheduled for February 27 and most of the parties had announced their candidates for the election.

Party flags of various sizes, dhotis, saris, towels, caps and other campaigning materials have started to arrive at the textile shops in the city.

“We did not expect the announcement for the election within a short period. But, we have placed orders and deliveries have started”, said P. Murugan, a wholesaler at Panneerselvam Park. Shops selling these materials are located at Kongalamman Kovil Street, Manikoondu, Thiruvenkatasamy Street, Venkatachalam Street and in market areas. Traders said that the sales have picked up.

“Not only the major political parties purchase flags and other materials, other parties too purchase materials”, said another wholesaler P. Shanmugam.

Party functionaries and cadre prefer dhotis, saris and towels printed with party flags that are available at an affordable price. “We sell in bulk and also in retail to the cadre”, he added.

Since the cost of labour and printing charges have gone up, the price of dhotis and saris had also gone up by over 20% when compared to the previous election. Since it is not summer, sale of caps did not pick up, while sale of mufflers, shawls and white shirts have improved.

With three weeks left for the election and parties intensifying their campaign, the election fever has started and sales are expected to increase further in the coming days, asserted another trader at Manikoondu area. “Most of the candidates focus on door-to-door campaigns and flags play a major role in seeking the attention of the electors”, the trader added.

K. Selvaraj, president of the Erode Gani Market Weekly All Textile Merchants’ Association told The Hindu that sale of dhotis and saris of two major political parties have picked up and are expected to go up further in the coming days.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.