Twitter will share ad revenue with creators who pay for Twitter Blue

Twitter has started sharing advertising revenue to compensate the paying creators for the advertisements in their threads

Updated - February 04, 2023 02:18 pm IST

Published - February 04, 2023 02:04 pm IST

File photo of Elon Musk

File photo of Elon Musk | Photo Credit: AP

Twitter has started sharing advertising revenue to compensate creators for the advertisements which are visible in their threads, according to CEO Elon Musk.

“Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads,” tweeted Mr. Musk on February 3.

However, the catch is that the account holder must be subscribed to the Twitter Blue verification service. The new initiative is likely meant to encourage more users and creators to sign up for the paid Twitter Blue service, as well as engage with others on the platform more frequently.

In response to another user, Mr. Musk also said that accounts that were verified for free before his takeover would have their blue ticks taken away.

(For top technology news of the day, subscribe to our tech newsletter, Today’s Cache)

“Twitter’s legacy Blue Verified is unfortunately deeply corrupted, so will sunset in a few months,” he said.

According to an estimate by the research firm Pathmatics in late January, 14 of the top 30 advertisers halted advertising on Twitter around the time Mr. Musk took over as CEO.

Since then, the Tesla billionaire and Twitter CEO has been exploring numerous ways to generate more revenue.

As Twitter offices around the world are hit with legal consequences for rent related problems, Mr. Musk also said that free access to Twitter’s API would be revoked and replaced by a paid tier instead.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.