2020 in review: The year that was

The popular social media trends of 2020

Social media has always been the place to vent and rant, but 2020 took it to a whole new level – unsurprising, given all that we have been through this year. However, there were positives too, as people learnt home workouts and supported small businesses. Let's have a look at the top trends in social media for this year.

IPL managed to top Google search trends in India, pushing even coronavirus to second place. Twitter mourned the untimely deaths of beloved stars. The tweet announcing the death of actor Chadwick Boseman was the most retweeted post of the year. There were also outpourings of love when actors Irfan Khan, Rishi Kapoor, and Sushant Singh Rajput passed away.

Some of the other trending topics were mere questions: “how to make paneer?” “How to increase immunity?” “What is coronavirus?” and more. There were also many political hashtags, including #GeorgeFloyd and #IndiaChinaFaceOff.

Here is a selection of five trends from this year, in no particular order, which either caused drama or encouraged debates on social media.

TikTok and PUBG

Government of India in June end banned 59 Chinese applications including TikTok amid continuing tensions on the border between India and China. The IT Ministry had said it “received many complaints, including misuse of mobile apps for stealing and surreptitiously transmitting users’ data in an unauthorised manner to servers which have locations outside India.”

PUBG, which escaped the initial ban, was finally terminated in September. A section of users although could not resist the grief, many saw this as a necessary move by the Indian govt. The bans also pushed the discussion on #MadeInIndia”.

What is Binod?

In August what initially trended as a question soon became a popular meme. It swiftly took over cake memes (remember how everyone suddenly turned into a baker in lockdown?) and confused the internet dwellers. Who is Binod, anyway?

It began with a comment by YouTube user called Binod Tharu, who simply chose to drop his name “Binod” in comment sections. Soon people started using ‘Binod’ for anything and everything. Why is that? No one can tell. It’s just how the internet is. Binod was so popular that even Mumbai Police did not shy away from participating in the fad. “Dear #binod, we hope your name is not your online password. It's pretty viral, change it now. #onlinesafety,” Mumbai Police handle wrote on Twitter.

Boycott Tanishq

Not once, but twice, the popular jewellery brand faced backlash for its advertisements.

One of the advertisements by the Tata Group’s brand showed a baby shower being thrown by a Muslim family for their daughter-in-law, who is a Hindu. The ad set off comments related to ‘Love Jihad’. The advertisement was eventually pulled out. The brand again faced a backlash during Diwali, as one of the actors in the advertisement encouraged cracker-free Diwali.

Sushant Singh Rajput and Rhea Chakraborty

One cannot talk about social media trends in 2020 and leave these two names out. What began as an outpouring of support and love following the tragic death of actor Sushant Singh Rajput, soon turned into a subject for primetime debates. From the arrests made by Narcotics Control Bureau to slut shaming of actor Rhea Chakraborty, any new development in the story related to the late actor was followed by a new hashtag, a new debate across media.

Dalgona coffee

While many interesting recipes were searched worldwide including "how to make sanitizers", it is 'Dalgona coffee' that was the most enticing. You may disagree but coffee lovers from across the globe came together to celebrated a recipe that took the internet by storm. The specifics of how to get the thick, frothy twist to your regular coffee made it popular. Many even suggested that just looking at the process of making the coffee was enjoyable. So, how is Dalgona coffee made? Click here to find out, and bon appétit!

What has been the most interesting social trend of the year for you? Tell us in the comment section below.

This article is closed for comments.
Please Email the Editor

Printable version | Mar 8, 2021 12:21:27 AM | https://www.thehindu.com/sci-tech/technology/internet/the-popular-social-media-trends-of-2020/article33452928.ece

In This Package
Rewind 2020: Malayalis who hogged the limelight on social media
Best TV shows of 2020: ‘Normal People’, ‘The Queen’s Gambit’ and more
2020: The year science took centre-stage
2020: The year in words, from ‘you’re on mute’ to ‘atmanirbhar’
2020 was also a year of immense kindness
Analysis | 2020, a year of turbulence for Congress
For AAP, 2020 was an eventful year
From charity raves to virtual Champagne-toasting events... Here’s what you can do this New Year’s Eve
The best English movies of 2020: From ‘Mank’ and ‘Da 5 Bloods’ to ‘Soul’
2020: A look back at the automotive industry
A year that made you stay put at home
2020: A year that delivered multiple blows to Kolkata, the city of celebrations
West Bengal Governor Jagdeep Dhankar and Chief Minister Mamata Banerjee share a light moment on the first day of Budget session, in Kolkata on February 7, 2020.
Bengal: A year of defections and worsening State-Centre ties
2020: In quest of engaging stories
Rewind 2020: How the Malayalam music industry fared
MANSAS loses people’s trust in 2020
2020: The year of Malayalam cinema
2020: When Indian scientists shifted focus to COVID-19 and made huge strides
2020: How the show went on
Here’s a look at how social media fared in 2020
The best Indian films of 2020: ‘Ala Vaikunthapurramuloo’, ‘Soorarai Pottru’, ‘Raat Akeli Hai’, and more
The best Hindi shows of 2020: From ‘Paatal Lok’ to ‘Scam 1992’
Top 10 tech developments of 2020
Year of calamity and a new normal
Top 10 non-fiction books of 2020
Year 2020 will be remembered for Secretariat demolition
Glowing up in 2020
A look at Apple's high and low points in 2020
Here’s what happened in gaming in 2020
Top videos from The Hindu in 2020
From Teams to Pluton security chip: here’s what happened at Microsoft in 2020
Serving through lockdown: 2020’s unsung food heroes
A dent in city’s heritage in 2020
Telugu cinema 2020: The year of digital streaming
Yearender 2020 | Xi Jinping tightens grip on China
2020 will be remembered as year of artistic resilience
Food and beverage trends of 2020
OTT to the top: For OTT platforms, 2020 was a time for serious growth
Despite COVID-19 cluster, many achievements at IIT-M in 2020
Top 10 fiction books of 2020
How 2020 emerged as the year of the book
The top sporting moments of 2020
In memoriam: Remembering personalities who passed away in 2020
The year when ‘normal’ was derailed
2020 a forgettable year for Prakasam’s farmers
Pandemic, politics and more: Looking back at sports in 2020
2020: A milestone in India-U.S. ties
You are reading
The popular social media trends of 2020
Most-liked images from The Hindu on Instagram in 2020
The most engaged Twitter posts of 2020 
Next Story