‘Made of Chennai’, a brand campaign by The Hindu won in the ‘Best in Audience Engagement’ category at the WAN-IFRA 2024 Digital Media Awards Worldwide in Copenhagen, Denmark.
The awards ceremony held on May 27 acknowledged excellence and groundbreaking digital innovation across a range of categories that recognise the changing way people receive and engage with news.
In the online press release by WAN-IFRA, the jury members said: “The campaign is an amazing project connecting people and the city via comprehensive touch points across various media. A testament of how powerful a media platform could be when it’s used in a very creative way!”
Suresh Balakrishna, Chief Revenue Officer of The Hindu Group, said, “The award for ‘Made of Chennai’ highlights the city’s deep affection for The Hindu. I would like to thank WAN-IFRA and applaud their efforts for bringing to the fore some of the best efforts from across the globe.”
The Hindu‘Made of Chennai’’, launched during Madras Month in August 2023, was a 45-day celebration of the city’s ‘birthday’. This initiative successfully created a vibrant community of Chennai enthusiasts, engaging them both online and offline. It honoured the city by showcasing its people, art, culture, and all the elements that make Chennai distinctive.
Across 12 categories, The Hindu is the only Indian news organisation, besides Newslaundry — which won an award for ‘Best Innovative Digital Product’— to be recognised by WAN-IFRA 2024 Digital Media Awards.
Other winners include Russmedia, Austria (Best Use of AI in the Newsroom), Guardian, USA (Best Newsletter), South China Morning Post, Hong Kong (Best Use of Video), Agence France Presse, Global (Best Fact-checking Project).
