Jio-Cinema has shattered its own record of viewership. The viewership during the Chennai Super Kings vs Royal Challengers Bangalore (RCB) match on Jio-Cinema crossed 24 million.
In the current IPL 2023 season on the online live-streaming platform Jio Cinema, this is the highest-ever viewership.
Earlier on April 12, the number of viewers had reached 22 million. In the last over of the second innings of the match, the number of viewers on Jio Cinema reached 24 million. Chennai won this thrilling match by 8 runs.
The BCCI has given the TV and digital broadcasting rights of this Tata IPL season 2023 to different companies. Digital is seeing its direct benefit. Jio-Cinema is streaming IPL matches for free. This has further helped in bolstering IPL's viewership on the digital platform.
The sheer size of 24 million viewers can be gauged from the fact that the final match of the 2019 season recorded the highest viewership on Disney Hotstar at 18.6 million. IPL is currently in its league stage and as of now, Jio Cinema has broken all the previous records. As the IPL moves towards the finals, the number of viewers on Jio-Cinema seems set to touch new highs. The company claims that millions of new viewers are connecting to IPL daily through its streaming app.
Jio-Cinema is creating records in terms of sponsors and advertisers as well. Top global and Indian brands are gravitating towards Jio Cinema. Leaving TV behind, Jio-Cinema has also tied up with 23 major sponsors.