Jaguar Land Rover, Nvidia partner for next-gen automated driving systems

The duo plan to build all new JLR vehicles on the Nvidia Drive software-defined platform starting in 2025.

Published - February 18, 2022 06:34 pm IST

JLR vehicles in front of a Nvidia office.

JLR vehicles in front of a Nvidia office. | Photo Credit: Special Arrangement

Luxury carmaker Jaguar Land Rover (JLR) has joined forces with artificial intelligence (AI) computing firm Nvidia to develop next-generation autonomous driving and connected services.

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The duo plan to build all new JLR vehicles on the Nvidia Drive software-defined platform starting in 2025, according to a statement.

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“Our long-term strategic partnership with Nvidia will unlock a world of potential for our future vehicles,” JLR CEO Thierry Bollore, said in a statement.

The collaboration aims to transform the modern luxury experience for the JLR customers with a wide spectrum of active safety, automated driving and parking systems as well as driver assistance systems.

The full-stack solution, based on Nvidia Drive Hyperion, features Orin centralised computers, which would run the JLR operating system.

Additionally, inside the vehicle, the system would deliver AI features, including driver and occupant monitoring as well as advanced visualisation of the vehicle’s environment.

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JLR’s software systems will enable the delivery of assisted and automated driving services throughout the life of the vehicle via over-the-air software updates, it said.

The announcement is part of JLR’s Reimagine strategy, which was unveiled about a year ago. The luxury automaker plans to make all JLR nameplates available in pure electric form by end of the decade, with the first all-electric variant slated to arrive in 2024.

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