The Hindu Young World won gold at the WAN-IFRA Asian Media Awards 2023 under the ‘Best in Newspaper Marketing’ category. More than 10 campaigns were carried out to promote the special issues of Young World through the year to keep up with the trends and provide readers with insights into specific topics. The Hindu Young World’s special issue-specific campaign in print advertisements, social media promotions and direct mailers helped increase readership base significantly.
Speaking about the award, Sridhar Aranala, Vice President — Sales and Distribution, The Hindu Group, said, “This award is an acknowledgement and validation of The Hindu Group’s efforts to reach our young readers in new and innovative ways. We are grateful for this recognition and look forward to many such laurels.”
While the Young World created a pull towards physical reading with the right balance of regular and special issues throughout the year, Young World Club ensured that children are meaningfully engaged during their screen time.
Speaking about the win, L.V. Navaneeth, CEO of The Hindu Group, said, “Our commitment lies in delivering meaningful and high-quality content while making learning an engaging experience for our young audience. Receiving recognition for our efforts in engaging them is truly inspiring. We remain steadfast in our commitment to delivering excellence to our diverse audience and beyond.”
The Hindu Young World is a complete newspaper for children packed with lots of fun and games to make learning enjoyable and exciting. Published every Friday, the newspaper offers children new ways to learn about science, history, entertainment, and many other topics. There are also challenging quizzes, arts and craft, interactive games and more. We take our young readers on an amazing learning adventure every week, which has been cherished by them for over three decades. To subscribe to Young World, visit www.thehindu.com/youngworld
WAN-IFRA’s Asian Media Awards (AMA) aims to promote the highest publishing standards in the fields of newspaper and magazine design, infographics, editorial content, marketing, community service, revenue diversification and photojournalism. Hundreds of newspapers and magazines in Asia Pacific, South Asia and the Middle East have taken part in the competition over the last twenty years.