Pearson India launches its first book vending machine for consumers in Bengaluru

Through this initiative, Pearson India will offer a wide selection of the latest editions of learning and education books that are currently published by Pearson

Updated - March 08, 2024 10:05 am IST - Bengaluru

The vending machine is installed in Pearson India’s office on Richmond Road in Bengaluru.

The vending machine is installed in Pearson India’s office on Richmond Road in Bengaluru. | Photo Credit: SPECIAL ARRAGEMENT

Pearson India, recently launched its first book vending machine in India, reaching out to learners directly in the country. Through this initiative, Pearson India aims to provide easy access to a wide range of academic books, directly to the customers, enhancing their overall purchase experience. The vending machine is installed in Pearson India’s office on Richmond Road.

Through this initiative, Pearson India will offer a wide selection of the latest editions of learning and education books that are currently published by Pearson. Customers, including students and professionals, can make direct payment at the vending machine through UPI and purchase their desired book easily and conveniently, in less than 30 seconds. Over the next few months, Pearson India will set up a few such vending machines across different parts of the country, said the company release.

Vinay Swamy, Country Head, Pearson India, said, “There is an upward trend of students and learners buying reference material to prepare for their entrance exams and academic preparation in India. This book vending machine leverages the buying-on-the-go trend to capitalize on this market opportunity.”

“We plan to expand this initiative in India by setting up more book vending machines across educational hubs in India that will create innovative touchpoints for consumers, who are looking for simple, easy, and convenient ways of purchasing book,” he further added.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.