Industry

Tata Housing ties up with Facebook to sell leisure homes in Goa

Brotin Baberjee, MD & CEO, Tata Housing along with Kirthiga Reddy, MD, Facebook India Launch unique 'Social Sell' initiative with Facebook announcing the pre-launch of its project "Codename-Goa Paradise"at a press conference held in Mumbai on October 14, 2015. Photo: Paul Noronha

Brotin Baberjee, MD & CEO, Tata Housing along with Kirthiga Reddy, MD, Facebook India Launch unique 'Social Sell' initiative with Facebook announcing the pre-launch of its project "Codename-Goa Paradise"at a press conference held in Mumbai on October 14, 2015. Photo: Paul Noronha   | Photo Credit: PAUL NORONHA

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Located close to the Goa airport at Dabolim this project is marketed as a leisure home.

Tata Housing has announced “Social Sell”, on Facebook, a first of its kind initiative in India to sell houses in its upcoming project in Goa.

Through this initiative prospective buyers can register themselves through Facebook to ensure they receive their unique invite code which will allow them to login on October 26 to book limited homes at this project “Codename: Goa Paradise” on a first come first basis.

Spread across 5 acres, the project is a premium resort themed residential project offering a range of homes extending from a 1BHK to a 3BHK starting Rs.29 lakh.

Located close to the Goa airport at Dabolim this project is marketed as a leisure home.

“This first of its kind collaboration with Facebook is unprecedented in the history of real estate industry. The success of the online platform has strengthened our belief that accessibility and convenience of the internet makes it an ideal medium for customers. The increasing penetration of internet will be the next game changer for the real estate industry,” said Brotin Banerjee, MD & CEO, Tata Housing.

“Over 132 million monthly active people in India and people across the world on Facebook can participate and get an opportunity to book a dream home in Goa. This initiative will provide inspiration to other brands to drive awareness, generate leads and deliver sales on Facebook,” said Kirthiga Reddy, MD, Facebook India.

Tata Housing pioneered the concept of online home buying in India when it partnered with The Great Online Shopping Festival by Google in December 2013. Since then the company is coming up with innovative ideas to sell homes at its various projects.

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Printable version | Jan 27, 2020 1:57:16 AM | https://www.thehindu.com/business/Industry/tata-housing-ties-up-with-facebook-to-sell-leisure-homes-in-goa/article7762269.ece

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