Industry

Hero MotoCorp and Harley Davidson to partner for Indian market

The announcement comes almost a month after Harley-Davidson Inc. announced that it will discontinue sales and manufacturing operations in the country.   | Photo Credit: The Hindu

Hero MotoCorp on Tuesday said that it has entered into a distribution and licensing agreement with American motorcycle maker Harley Davidson to develop and sell a range of premium motorcycles under the Harley Davidson brand name.

The announcement comes almost a month after Harley-Davidson Inc. announced that it will discontinue sales and manufacturing operations in India as part of a global strategic restructuring plan ‘The Rewire’.

“As per a distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles, and sell parts & accessories and general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India,” Hero MotoCorp said in a statement.

It added that as part of a licensing agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name.

“This arrangement is mutually beneficial for both companies and riders in India, as it brings together the iconic Harley-Davidson brand with the strong distribution network and customer service of Hero MotoCorp,” it added.

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Printable version | Dec 3, 2020 5:19:05 PM | https://www.thehindu.com/business/Industry/hero-motocorp-harley-davidson-join-hands-for-indian-market/article32955308.ece

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