Cricket

BCCI invites bids for kit sponsor

Indian women's cricketer Jemima Rodrigues, Ajinkya Rahane, M.S. Dhoni, Virat Kohli, Indian women's T-20 cricket captain Harmanpreet Kaur and Prithvi Shaw at the unveiling of the Nike gear in Hyderabad on March 01, 2019.

Indian women's cricketer Jemima Rodrigues, Ajinkya Rahane, M.S. Dhoni, Virat Kohli, Indian women's T-20 cricket captain Harmanpreet Kaur and Prithvi Shaw at the unveiling of the Nike gear in Hyderabad on March 01, 2019.   | Photo Credit: K.V.S. GIRI

The Board of Control for Cricket in India has invited bids for the National team’s official kit sponsor and merchandising partner.

Nike, the apparel sponsor, has been the official kit sponsor for the last 14 years.

Nike’s deal, worth ₹370 crore for four years, is set to expire on Sept. 30., the apparel giant had reportedly sought renewal at a discounted rate owing to the pandemic.

The BCCI, however, has followed the convention of inviting bids.

It would be interesting to see whether Nike enters the bidding race again or the Indian kit will have a new logo.

The bid document can be bought online till August 26.

Recommended for you
This article is closed for comments.
Please Email the Editor

Printable version | Sep 21, 2020 6:48:07 PM | https://www.thehindu.com/sport/cricket/bcci-invites-bids-for-kit-sponsor/article32262648.ece

Next Story