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Snapchat launches TikTok-like feature ‘Spotlight’

Snapchat app new service would compete with ByteDance-owned TikTok and Instagram Reels   | Photo Credit: REUTERS

Snap Inc on Monday rolled out a feature called ‘Spotlight’ that would allow users to share short-form videos publicly in its Snapchat app, adding a service that would compete with ByteDance-owned TikTok and Instagram Reels.

Users, who could previously share snaps or stories with friends, can now share them directly to Spotlight and garner more followers, Snap said in a blog post.

The company said it would give about $1 million every day throughout the remainder of 2020 to users whose snaps make it to the top of the platform, in a bid to boost engagement with the feature.

Facebook Inc earlier this year launched Instagram Reels — the company’s version of TikTok wherein users can record short mobile-friendly videos, then add special effects and soundtracks pulled from a music library.

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Printable version | Jan 25, 2021 2:22:20 PM | https://www.thehindu.com/sci-tech/technology/internet/snapchat-launches-tiktok-like-feature-spotlight/article33166612.ece

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