Sony on Thursday said it intends to be the number one, go-to premium audio brand in India while announcing a new party speaker, SRS-XV800, in New Delhi. The Japanese major also announced the first brand ambassador for its audio category and a new tagline, ‘For the Music’.
“Many new audio brands have come and we somehow felt that we might lose the touch with the young audience. With the new and first brand ambassador for audio segment we want to reconnect and re-energise them,” Sunil Nayyar, MD, Sony India, told The Hindu.
The Sony’s TWS earphones are driving the growth for brand in India in audio category followed by head bands, he added. “Sony has about 21% market share in the TWS segment above ₹5,000 in India,” Mr. Nayyar said.
Sony wants to focus on offline channel with new range of party speakers as it aims to touch 48% share in this category which is about 33% currently.
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Mr. Nayyar claimed that Sony has nearly 78% market share in overall ANC (active noise cancellation) group. Similarly, it occupies nearly 56% share in above ₹15,000 audio segment.
Overall, the audio category contributes over 20% to Sony India’s sales.
Published - July 27, 2023 04:14 pm IST
