Sony intends to be go-to premium audio brand in India, Sony India MD says

Sony’s TWS earphones are driving the growth for brand in India in audio category followed by head bands. Sony has about 21% market share in the TWS segment

Updated - July 27, 2023 04:42 pm IST

Published - July 27, 2023 04:14 pm IST

Sunil Nayyar, Managing Director, Sony India

Sunil Nayyar, Managing Director, Sony India | Photo Credit: Haider Ali Khan

Sony on Thursday said it intends to be the number one, go-to premium audio brand in India while announcing a new party speaker, SRS-XV800, in New Delhi. The Japanese major also announced the first brand ambassador for its audio category and a new tagline, ‘For the Music’.

“Many new audio brands have come and we somehow felt that we might lose the touch with the young audience. With the new and first brand ambassador for audio segment we want to reconnect and re-energise them,” Sunil Nayyar, MD, Sony India, told The Hindu.

The Sony’s TWS earphones are driving the growth for brand in India in audio category followed by head bands, he added. “Sony has about 21% market share in the TWS segment above ₹5,000 in India,” Mr. Nayyar said.

Sony wants to focus on offline channel with new range of party speakers as it aims to touch 48% share in this category which is about 33% currently.

(For top technology news of the day, subscribe to our tech newsletter Today’s Cache)

Mr. Nayyar claimed that Sony has nearly 78% market share in overall ANC (active noise cancellation) group. Similarly, it occupies nearly 56% share in above ₹15,000 audio segment.

Overall, the audio category contributes over 20% to Sony India’s sales.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.