Amazon announced it will start placing “limited advertisements” in TV shows and movies on its Prime Video streaming platform.
The company will retain an ad-free trier; however, it will cost an additional $2.99 per month in the U.S. Prices for other countries will be shared later, the company said.
“We aim to have meaningful fewer ads than linear TV and other streaming TV providers”, the company said in a blog post.
Ads will first be introduced in the U.S., UK, Germany, and Canada on an unmentioned date in “early 2024,” with France, Italy, Spain, Mexico, and Australia to follow later that year.
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The announcement comes as streaming rivals Netflix and Walt Disney also rolled out similar measures to make up for a slowdown in subscriber growth.
