Bharti Airtel on Wednesday announced that Airtel Xstream Play, an OTT aggregator service with over five million paid subscribers, has partnered with Sun NXT, a video streaming platform, owned and operated by the Sun TV Network, for content sharing in regional languages.
With this partnership, Airtel Xstream customers can access Sun NXT content including movies, exclusive series, TV shows, live TV, kid’s content in Tamil to Telugu, Kannada, Malayalam, Bangla and Marathi. Users can get content from across 23 content apps on Airtel Xstream.
The partnership also offers the features of a single app, single subscription, single sign-in, unified content search and AI driven personalised curation for each user with users being able to access Airtel Xstream Play across devices including mobiles, tablets, laptops through the app or web and on large screens.
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Some of the other apps on Airtel Xstream Play include Sony LIV, Lionsgate Play, Chaupal, Hoichoi, FanCode, ManoramaMax, ShemarooMe, Alt Balaji, Ultra, ErosNow, EPICon, Docubay, and Playflix amongst many others.
