In a first-of-its-kind initiative in the country, the Election Commission has roped in Twitter to boost its #TN100percent campaign, which aims to achieve maximum voting during the May 16 Assembly polls in the State. On the cards are a reminder to vote on May 16 to all twitterati who have used the #TN100percent tag in their tweets, a celebrity-signed digital poster and a specially designed emoji.
“This is the first time in the country that we are joining hands with Twitter for election campaign. Twitter has come forward to help us ensure increased voting in the May 16 Assembly polls,” Chief Electoral Officer Rajesh Lakhoni said at a press conference.
Twitter India’s Head for News, Politics and Government Raheel Khursheed said, “From now till the day of polling, we will make use of the full might of the platform and make sure that the message reaches as many people as possible. The joint campaign would be a sustained one and will have both in-product and off-product components.”
Digital posters from celebrities, notifications in the product on the polling day and specialised emojis , specifically for #TN100percent, are would be some of the components planned.
Replying to a query on the special emoji that would be designed specifically for the #TN100percent campaign, Mr. Khursheed said it would be launched on Twitter.
Asked whether this was the first time Twitter was joining efforts with the EC in the country, he replied in the affirmative. He said that Twitter has had collaborated ions with election authorities in other countries including the Philippines.
