Rajiv Mistry, founder and managing director, Ascent Meditech Limited, a leading player in Orthopaedics Soft Goods, mobility, wound-care and healthcare products, said on Thursday that the Orthopaedics Soft Goods (OSGs) market will grow at the rate of 15% to 18% in the country. Mr. Mistry was speaking at the launch of the company’s e-commerce portal at Kamala Mills.
“We will initially focus on 110 products out of the total portfolio of over 320 products. The product range is segregated into various categories and will cater to the requirements of the consumers,” he said.
He said India could learn from global players on how quality must be kept at a par with the changing trends. He said, “Changing trends in fabrics, materials, design, lifestyle trends, should be taken into account. Our research and development team takes inputs from doctors, analyses them and studies their feasibility.” He said the industry was at a nascent stage and that awareness could help change the situation. He said, “Earlier, OSG was prescribed to critical patients by the doctors. Now, people can buy OSGs for pain management at home. There are now products for the knee, ankle, wrist, elbow, neck, and back too. An OSG can be used in injuries caused by fractures, muscle pain, and other orthopedic issues.”