Govt to promote Neera as global brand

Updated - May 16, 2018 05:02 pm IST

Published - May 15, 2018 11:29 pm IST - Thiruvananthapuram

A high-level meeting convened by Agriculture Minister V.S. Sunil Kumar here on Tuesday decided to promote Neera, a non- alcoholic beverage extracted from coconut tree, as a health drink in the international market.

The meeting entrusted the Coconut Development Corporation with training technicians to extract Neera. The government would also take steps to help producer companies. A special package for Neera production would be included in the budget next year, the Minister said after the meeting.

He said the government would create a consortium of farmer producer companies to manufacture Neera under a common brand name and market it in tetra pack. The meeting formed a three-member committee to formulate standards for Neera manufacture.

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