Bank of Baroda (BOB) is developing an agri-digital platform called ‘Baroda Kisan’ to provide solutions to all major agricultural requirements. The app will be launched with full-fledged features shortly, according to bank general manager K. Sivaiah.
The BOB organised a two-day bottom up consultative process meeting following directions from the Ministry of Finance.
Addressing a press conference on its sidelines, Mr. Sivaiah said that the bank was giving priority to agriculture credit and retail lending. As a part of it, the app was being developed to extend the digital banking services to the farming community.
Holistic approach
The Baroda Kisan gives a holistic approach towards solving agricultural plight by means of providing reliable and customised information, inputs for use, convenience of renting farm equipment and market linkage for sale of agri-produces. The bank was also focussing on increasing digital payments, and ensure ease of comforts to all its customers, he said.
Referring to the two-day programme, he said that branch heads from 118 branches attended the meeting. The meet focussed on the ways and means to increase credit to various sectors of the economy, enhance the use of technology to bring about innovation and enable big data analytics, and make banking citizen centric, he said.
BOB DGM and Regional Head K. Vinod Babu, AGM and RDM P. Amaranath Reddy, AGM and DRM Y.V. Koteswara Rao also spoke.
