Foregrounding the tensions on the border, Prime Minister Narendra Modi launched a special campaign for soldiers in the Army and the paramilitary forces, called “Sandesh (message) for Soldiers”, in the run-up to Deepavali.
In a video released on the NaMo app, Mr. Modi, appearing for the first time in a video promoting a cause, urged Indians to write to MyGov.in and his own NaMo App as a measure of solidarity with the soldiers.