Main cricket khelta hoon par computer pe (I play cricket but on the computer), reads the findings of an IMRB kid-scan survey. According to the survey, 28-30 per cent of children prefer video games to outdoor games today.
This growing popularity of digital platform among children came to the fore during the FICCI summit -- “Business of kids' entertainment: Where is kids' media headed in India?” held in Shilparamam on Tuesday as part of the 17th International Children's Film Festival of India.
Increasing access to computer and iPads by the children were discussed at the day-long meet. “You need to see it as another media adding on to the list,” said Anu Sikka, Associate Vice-President, Viacom 18 Media Pvt. Ltd.
“In the current digital content boom, it is very important to have the connect. You need to have more content on ‘YouTube',” observes Ashish Kulkarni, co-chair, FICCI, Animation Visual Effects Gaming and Comics Forum & CEO Reliance Animation.
CFSI Chairperson Nandita Das called for creation of varied content for the young and responsible programming. The Minister for Information and Public Relations, D.K. Aruna, who inaugurated the seminar, pointed out that the television productions and films could be based on characters from the Indian mythology. “Indian mythology has characters like Hanuman and Ganesha which can be used in making animation films.” With the increase in number of regional television channels for children, there were plenty of opportunities for the animation industry, she added.
