Kicking off the Information, Education and Communication campaign for the PM-JANMAN package for the Particularly Vulnerable Tribal Groups (PVTGs) on December 25, the Union government has set a target of one week to achieve Aadhaar, caste certificate, and Jan Dhan account saturation across 15,000 PVTG habitations in 100 districts.
The Tribal Affairs Ministry said on December 25 that the campaign would cover 100 districts of 18 States and the UT of Andaman and Nicobar Islands; in the next phase, habitations in other parts of the country would be covered.
In the absence of any current data on PVTG populations, the government has estimated that there are over 22,000 such habitations and villages across these States and UTs, where around 28 lakh people live — all of whom it aims to cover under the PM-JANMAN package.
The package brings together 11 key interventions (like pucca homes, energisation of households, road and telecom connectivity, etc.) already being implemented by nine Ministries and focuses them towards saturation in these PVTG villages and habitations.
Prime Minister Narendra Modi announced the package on November 15 and his Cabinet cleared a ₹24,000 crore expenditure on it (over three years) within days. However, weeks later, at a government plenary session on December 15, it was revealed that to proceed with any aspect of the PM-JANMAN package, they would first need to ensure all intended PVTG beneficiaries are provided with documentation like Aadhaar, caste certificates and Jan Dhan accounts — essential to sign them up for benefits under the package.
“Based on this needs assessment, a nationwide IEC campaign will be operational from December 25, 2023,” a government statement said.
In a detailed action plan put together for the High-Powered Committee (comprising Cabinet Ministers of nine Ministries concerned) under the package, it was pointed out that several PVTG families in these areas do not have any basic form of documentation.
“Detailed discussion was held with the UIDAI, CSC (Common Services Centre), Ministry of Agriculture and PMJAY, other departments, along with the District Magistrates of these 100 districts to saturate these basic requirements in campaign mode in one week,” a Tribal Affairs Ministry statement said on Monday.
The campaign also intends to produce awareness material like pamphlets, videos, wall paintings, jingles, thematic wall paintings, and cultural programs, in local and tribal languages. These efforts will be supervised by district-level officers, who have been assigned one district each. The State-level officers will coordinate with the respective line departments of their State governments to ensure the project’s implementation.
In addition to this, the Tribal Affairs Ministry said that the Tribal Research Institutes in various States have been tasked with assisting the planning and execution of these activities at the district, block and village levels.
Further, the government has decided on a social media campaign to “foster broader online dialogue” around the campaign with hashtags like #EmpoweringTribalsTransformingIndia and #PMJANMAN.
