Solar-powered style

Model and producer of fashion shows, Jessica Minh Anh turns Gemasolar in Seville into a runway for her Summer line

Published - July 20, 2015 09:59 pm IST

The unique catwalk was set up on the main road right in the center of Gemasolar, with guests sitting on both sides and drones flying on top.

The unique catwalk was set up on the main road right in the center of Gemasolar, with guests sitting on both sides and drones flying on top.

‘It’s different’ sounds clichéd in the style world but there’s no other way to describe model-entrepreneur Jessica Minh Anh’s work. Her catwalk locations have made more news than the outfits showcased in her shows. After turning many iconic buildings and structures into ramps such as the Eiffel Tower, Grand Canyon Catwalk (the U.S.), Tower Bridge (London) and Petronas Twin Tower Skybridge (Malaysia), she recently transformed the award-winning solar power plant, Gemasolar, into the world’s newest runway for her J Summer Fashion Show 2015 in Seville.

Minh Anh, known for combining art, architecture, culture and fashion, added technology to her 10th show with the cinematic backdrop of the iconic central tower and thousands of shining mirrors.

The unique catwalk was set up on the main road right in the center of Gemasolar, with guests sitting on both sides and drones flying on top.

Minh Anh walked the stage donning a red flamenco dress, bursting with layers and texture. She was followed by other models in dramatic maxi dresses, which highlighted their silhouette. Designed by Pilar Vera, the opening collection brought romance and glamour onto the sunshine catwalk.

J Summer Fashion Show 2015 has not only strengthened Minh Anh’s position as the world’s most innovative catwalk producer, but also sees her inspiring a new generation of creative leaders towards a more eco-friendly direction.

“It was an honour for Torresol Energy to have Jessica Minh Anh transform Gemasolar into the first-ever solar-powered catwalk,” said Raul Mendoza Ruiz, Gemasolar plant manager.

“We find it very meaningful that Jessica chose such an ecological scenario as Gemasolar to showcase fashion. It speaks a lot about her belief in green power,” he added.

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