• Vivek collaborated with his friends Varun, Phani, and Sanjay, to form different bands over the years. They formed Stiff Neck Syndrome in 2003, playing new age metal and rock. Later, they formed Catharsis to focus on classical instrumental music.
  • Their popular group called Tapeloop was formed in 2010 and is still active. They worked on ad jingles, corporate films and composed original music for weddings. “The money was good and we were happy with the creative work,” he says.
  • Vivek wasn’t too inclined towards cinema. However, when he met Tharun Bhascker and composed for his short film Sainma, it paved the way for Pelli Choopulu. There was no turning back.