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Wipro to rejig Aramusk portfolio

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Wipro Consumer Care & Lighting (WCC&L) is planning to rejig its Aramusk portfolio to extend it to more formats, Anil Chugh, chief executive, Consumer Care Business – India said.

WCC&L is an arm of Wipro Enterprises (P) Ltd., and is in the business of personal care and lighting products. Its personal care product portfolio includes soaps, handwashes, deos, bodylotion, talcum and homecare products.

The brands include Santoor, Chandrika, Aramusk and Safi, besides the iconic Yardley brand. Sales revenue stood at $1.03 billion in 2018-19, with international business accounting for 54% of the revenue.

Mr. Chugh said that he was hopeful of a revival (in volume growth) by the fourth quarter of fiscal 2020. He based his optimism on a bountiful rabi crop harvest after a good monsoon. “However, this is also linked with certain government interventions like a MSP hike for rice and paddy,” he said, adding that the rural market accounted for half of WCC&L’s business.

On rejig of Aramusk portfolio, he said it would be made a male-grooming brand from a soap and deo portfolio now.

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Printable version | Dec 15, 2019 12:56:41 PM | https://www.thehindu.com/business/wipro-to-rejig-aramusk-portfolio/article29789655.ece

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