Skore, a prophylactic brand under TTK Healthcare Ltd., is aiming to more than double its growth to 25% in the next three years by entering into the sexual wellness segment. It has also set aside ₹3 crore towards advertising.
“To achieve this goal, we are foraying into the sexual wellness segment with a new range of products for couples,” Vishal Vyas, general manager — marketing, protective devices division, TTK Healthcare Ltd., said.
“We have already launched OH, a water-based gel for women. For men, we will be soon launching three new products, including a pheromone-activated body spray,” he said.
Huge potential
Mr. Vyas said that the global sexual wellness industry was set to grow from $27 billion in 2015 to $50 billion by 2020. India had a huge potential in sexual wellness products across metros and other markets and Skore was planning to ramp up in this segment to be ahead of the curve, he added.
Quoting Nielsen Retail data for December 2018, he said Skore posted 11.5% growth. While a majority of sales came from urban cities, Skore also saw 16.1% rise in revenue from tier 2 cities. With the foray into the sexual wellness segment, Skore was aiming for 25% growth, he added.
Asserting that it was the second-largest condom brand with a market share of 9.2%, he said the aim was to capture 15% in this segment in the next five years.
