McDonald’s India to double outlets by 2020

With an investment of Rs. 750 crores, McD plans on opening 250 more restaurants in India.

September 13, 2015 12:13 pm | Updated March 28, 2016 05:37 pm IST - Mumbai

McDonald’s has revamped their food menu in India to make it healthier.

McDonald’s has revamped their food menu in India to make it healthier.

McDonald’s India is stepping up its operations in western and southern markets of the country by doubling its outlets with an investment of Rs. 750 crore in the next five years.

“We currently have 213 restaurants, and are looking to add up to another 250 restaurants by 2020, which would entail an investment of Rs. 750 crore,” said Amit Jatia, Vice Chairman, Westlife Enterprise, a master franchisee for McDonald’s here.

McDonald’s, which was the first quick service restaurant (QSR) format to start operations in the country two decades ago, is now betting on alternative, healthy offerings in the face of competition.

Other international chain restaurants, most recently Burger King, besides Dominos, Pizza Hut and Dunkin’ Donuts among others, and food-on-demand delivery services are competing for consumer attention in the segment.

“While we do offer competitive order deliveries, our core focus will be the QSR format, which is robust for us globally,” he said. The company’s overarching strategy now is to offer “healthier beverages” to customers here. “We are now betting big on our coffee. We have opened McCafe’s within our outlets serving premium locally-sourced Arabica coffee at affordable prices,” he said.

“We offer a range of smoothies, besides coffees and this encourages customers to opt for non-carbonated drinks,” he added.

Started last year in the country, there are about 45 McCafes, which in the next two years is expected to go up to 140, he indicated. The company will spend invest Rs. 20 lakhs to Rs. 30 lakhs per outlet, to set up McCafes.

McDonald’s has also revamped the food menu in the country to make it healthier. “We have brought down the calorie content in our sauces by 60-70 per cent, which has cut down the overall calories in the meal by 9 per cent,” he said.

Besides, McDonald’s has reduced the sodium content in a number of products between 10-20 per cent, he pointed out. It will continue to focus on its top six metros in the West and South, Jatia said, which brings over 65 per cent of the business.

Top News Today

Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.