Business

Digital gift card sales leap on Snapdeal

The company said the gift cards were more popular in the big cities, with three out of four cards sold being purchased by people who live in metros. REUTERS

The company said the gift cards were more popular in the big cities, with three out of four cards sold being purchased by people who live in metros. REUTERS  

The company said the gift cards were more popular in the big cities, with three out of four cards sold being purchased by people who live in metros.

E-com platform Snapdeal has witnessed a surge in the sale of digital gift cards during this festive season. As compared to last year, there has been a 300% increase in the sale of these gifting options.

The company said the gift cards were more popular in the big cities, with three out of four cards sold being purchased by people who live in metros.

The Uber Gift Card, which offers a 10% saving on Uber Rides and Uber Eats, was one of the most popular buys on the platform. Similarly, there was high demand for MakeMyTrip’s gift card for a 10% discount on all hotel and flight bookings and a 10% discount card from BookMyForex for forex purchases, said Snapdeal.

Other gift cards that are popular among metro consumers are of Gap, Nautica & Aeropostale offering upto 22% discount. Discount coupons by fashion brands like Levis (10%), Flying Machine (15%), Allen Solly (7%), and Zivame (5%) on their entire collection are also popular with metro users.

For entertainment lovers, Snapdeal was offering an option of saving more with the BookMyShow 10% discount card. For those heading out for a day’s fun, Imagica has a great offer of a 12% discount. Users can also buy gift cards to save 10% on orders with Dominos and 15% with KFC, said a Snapdeal spokesperson.

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Printable version | May 31, 2020 6:34:00 AM | https://www.thehindu.com/business/digital-gift-card-sales-leap-on-snapdeal/article29577666.ece

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