Real estate developer Isha Group of Companies has set up a subsidiary, Isha concrete blocks, to manufacture concrete blocks. The unit will come up at Medavakkam Post with an investment of Rs.12 crore.
Addressing a press conference here on Thursday, Suresh Krishn, Managing Director, Isha Homes, said the plant would have a capacity of three million blocks annually. In the first phase, it would make eight inch, four inch and six inch blocks, which would consist of solid, hollow and fly ash bricks. The company planned the second phase of expansion by next year. Mr. Krishn said there had been a rise in demand for bricks and the industry was going through labour shortage. This resulted in delayed project completion. Hence, Isha Concrete Blocks attempted to bridge this gap with its mechanised technology which would produce high quality uniform blocks in a shorter span of time. He said Isha concrete blocks were eco-friendly as they were made from Portland cement and aggregate of sand, fly ash and blue metal.
The company decided to go in for backward integration by setting up concrete blocks. Nearly 25 per cent of the production would be consumed internally by the company and the balance would be sold to other real estate developers.
