Companies

TVS Motors eyes 50 p.c. of the three-wheeler market

The plant facility of TVS Motor company in Hosur. TVS Motors eyes 50 p.c. of the three-wheeler market with the launch of auto-rickshaw under the brand name TVS King Arjun in Kolkata. File Photo: S. R. Raghunathan

The plant facility of TVS Motor company in Hosur. TVS Motors eyes 50 p.c. of the three-wheeler market with the launch of auto-rickshaw under the brand name TVS King Arjun in Kolkata. File Photo: S. R. Raghunathan   | Photo Credit: S.R. Raghunathan

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Despite being a relatively new entrant in the three-wheeler segment, TVS Motor Company is eyeing a dominant share of the market within the next three years, H. S. Goindi, President, Marketing, said. The company launched its brand TVS King, a 200-cc four-stroke LPG auto in April 2008 and by 2012 the company hopes to get a major share. Mr. Goindi said that the two-wheeler company expected to generate about 15 per cent of its business from this segment within the next three to four years.

The market-size for three wheelers was estimated at one lakh units annually and TVS had already set up a capacity of that amount although it now utilised about 14 per cent of that capacity. “We sell about 1,200 units a month now which we plan to increase it to 2,000 by December when we will complete a national roll-out,” he said.

Mr. Goindi, who was here to launch the company’s co-branded three-wheeler, TVS King Arjun, said TVS Motor would be using the manufacturing facilities of the Kolkata-based Mahabharat Motors for assembling this product.

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Printable version | Dec 9, 2019 8:08:21 AM | https://www.thehindu.com/business/companies/TVS-Motors-eyes-50-p.c.-of-the-three-wheeler-market/article16886319.ece

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