Ravi Jaipuria-promoted Devyani Food Industries Ltd., the makers of Creambell ice cream, is planning to enter the dairy business, tap African markets and set up three more ice cream units in the country.
“We recently entered into non-dairy business with the roll out of whip topping and cooking cream while our major focus is on ice cream,” said Nitin Arora, chief executive officer, Devyani Food Industries.
“We are toying with the idea of getting into dairy business but it would take some more time. Certainly, we will set up our own dairy,” he said.
Creambell has three ice cream manufacturing facilities at Kosi, Baddi and Goa. The fourth facility will be commissioned in West Bengal by April end. In the first phase, it would increase the production capacity of ice creams by 15%.
Announcing its entry into Tamil Nadu, Mr. Arora said: “We are planning to set up ice cream plants in Maharashtra, Gujarat and Tamil Nadu. We have already invested ₹150 crore for the West Bengal plant. For Tamil Nadu, we have set aside ₹150 crore for market asset creation and advertising.”
