To rapidly expand its portfolio and reach, property portal Housing.com has acquired HomeBuy360 (HB360), a cloud-based sales lifecycle management platform that connects developers, agents and buyers, for $2 million.
This is the second acquisition made by the company in 2015, after it bought Indian Real Estate Forum (IREF), a platform providing unbiased property information to consumers and realty BI to empower property buyers and financial institutions to assess risks and take informed decisions. “Developers are key stakeholders to drive efficiency in the Indian real estate sector. The acquisition of HB360 is very strategic as our vision is that every developer uses the platform to bring down their sales and operating costs. This will help in reduction of property prices eventually benefiting the consumers,” Housing.com Chief Executive Officer and COO Rishabh Gupta said.
With this acquisition, Housing.com is now the only online real estate listing platform to own a developer CRM company.
“Leveraging this unique platform, developers and agents can streamline the entire sales lifecycle, by tracking inventory, managing customer relations and in effect drive efficiencies in their sale operations. This will help reduce costs for over 20,000 developers in the realty ecosystem. This acquisition will also fortify Housing.com’s Data Science Lab (DSL) with rich data on inventory and transactions in the real estate sector,” he said.
Housing.com is consolidating its leadership position as a comprehensive online realty player and a game changer striving to bring positive change in the real estate industry through its consumer centric products and solutions, Gupta added.
