FMCG company Dabur India Ltd. (DIL) has created a sub-brand Dabur Baby to step up its presence in the baby care segment, which is now a sub-vertical for the company.
The company is also looking at the entire range of the baby care products from healthcare to hygiene products such as diapers and swipes.
“We intend to be a serious player in the baby-care segment and will accordingly expand our presence,” DIL Category Head – Mother & Child Care Ramarao Dhamija told The Hindu . So far, Dabur’s baby care portfolio include the massage oil ‘Dabur Lal Tel’ and natural supplements such as ‘Dabur Janma Gunthi’ (which promotes growth) and gripe water. These three products now contribute around Rs.130 crore to Dabur’s turnover with Rs.100 crore coming from ‘Lal Tel’ considered the company’s signature product.
DIL on Wednesday launched a premium baby-massage oil with olive and almond oil under the new brand.
