Caterpillar on cost-cutting mode to blunt tariff hike

Redesigns all new machines with over 20% fewer parts, reducing use of steel

Published - September 22, 2018 07:12 pm IST - CLAYTON, N.C.

 Small is beautiful: Fewer parts improve safety, quality and cost, says Caterpillar vice-president Tony Fassino.

Small is beautiful: Fewer parts improve safety, quality and cost, says Caterpillar vice-president Tony Fassino.

Six months into the U.S. tariffs on imported aluminum and steel, Caterpillar Inc. is finding that one of the best ways it can protect profits is a cost cutting strategy that is more than two years old.

At this sprawling factory in central North Carolina where it makes small front-end loaders, the company laid off workers in 2016 in response to plunging sales, consolidating two shifts into one under a programme it calls the Operation & Execution Model.

Even though demand has picked up since then, its Clayton plant still runs a single shift and operates only four days a week. One third of the facility’s 550 employees are on flexible contracts. The result: the company is producing more loaders here with 30% fewer people on the factory floor than in the past, the company told Reuters.

It has redesigned all new machines it makes with over 20% fewer parts, cutting back on the consumption of steel which brings down the cost, Tony Fassino, vice-president at Caterpillar’s building construction products, said after a factory tour in Clayton.

“Fewer parts numbers are a huge win,” Mr. Fassino told Reuters.” It improves safety, it improves the quality, it improves the cost.”

Now, these cost-cutting approaches are helping counter the financial impact of the U.S. President Donald Trump’s trade wars.

The heavy-duty equipment-maker estimates the import tariffs will inflate its raw materials costs by up to $200 million between July and December, though it does not provide a forecast for manufacturing costs in 2018. Caterpillar has said it would offset the impact through a price increase that went into effect on July 1 and general cost-cutting measures, helping it post a record profit for all of 2018.

Cutting production costs

Caterpillar’s increasing emphasis on operating efficiency has proven timely, helping to bring down the cost of production at a time when material expenses are mounting on Mr. Trump’s import curbs, and capacity constraints are driving up freight costs.

Those rising costs, along with a tit-for-tat tariff war with China, have clouded the earnings outlook for industrial companies, dragging down their shares.

Despite a recent rally this month, Caterpillar shares are down about 9 % from their late-January levels, compared with a 0.4 % decline in S&P 500 industrials index, showing investors have yet to fully reward the firm for its industry-best efficiency results when it comes to operating margins and return on net operating assets.

Steve Volkmann, a machinery analyst at Jefferies, attributes the stock’s under-performance to concerns that the company’s greater exposure to foreign markets and a sizeable presence in China make it more vulnerable to escalating trade wars.

“It is disappointing that they can’t get paid for good quarters these days,” he said.

While overseas markets do account for more than half of Caterpillar’s sales, the company has an evenly spread manufacturing footprint across the globe, which, Mr. Volkmann and other analysts say, makes it better placed to deal with the tariffs.

As part of its cost-cutting effort, the company’s business heads have been mandated to reduce the overall manufacturing cost of every new product by at least 5 %, one Caterpillar company executive said. This entails cost cuts by suppliers as well.

Operational efficiency

At the Clayton plant, the company’s focus on lean manufacturing, efficiency and flexible cost is on full display. Parts are put in a sequential order in stand-up bag carts next to the assembly line so that assemblers do not have to spend time looking for them.

Suppliers have been instructed to pack the parts in the same way. In case the parts do not arrive in the required order, workers in the factory warehouse are required to unpack and rearrange the parts before they reach the factory floor. Automation is increasingly being used to test machines. Components and parts are moved on tugger trains instead of by fork lifts to save time and cost.“Save one minute here and save five minutes there. Add all that up, you have two shifts to one shift,” said Mr. Fassino.

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