Myntra unveils revamped website

The rebuilt website works across various platforms like mobile phones, tablets and web browsers

Online fashion retailer Myntra on Saturday unveiled its revamped desktop website after scrapping its app-only strategy.

In May 2015, the Flipkart-owned company had shut down its desktop and mobile websites with a focus on mobile application.

The company’s decision to go ‘app-only’ was termed a wrong move by industry watchers. However, the company had justified it saying the move was a success with 70 per cent growth in its revenue through the mobile strategy.

Myntra has rebuilt the website from the scratch and it works across various platforms like mobile phones, tablets and web browsers.

As part of the latest move, Ananth Narayanan, the Chief Executive Officer of Myntra, has communicated by e-mail to all Myntra users.

“We listened to your feedback and brought the website back. We believe that customers should have maximum choice, be it in selection of clothes or the device they like to shop on.

Hope that you will enjoy shopping on our revamped desktop site, mobile web and mobile app,” Mr. Narayanan said in the e-mail.

Sales expectation

The company expects 15-20 per cent of its sales from the revamped website.

Myntra recently unveiled home furnishings and fine jewellery segment and believes the new large-screen experience will help users shop more comfortably.