A total of 60,000 welcome kits of Maggi, which was re-launched at the start of this week after being off shelves for five months, were sold in just 5 minutes on the online marketplace Snapdeal on Thursday.
The welcome kit contained 12 packs of Maggi, a 2016 Maggi calendar, a Maggi fridge magnet, Maggi post cards and a ‘Welcome Back’ letter, for which the registrations started on November 9. The sale on Snapdeal took place on Thursday.
Another batch of Maggi Welcome Kits will be go on sale from November 16.
“Snapdeal sold out the first batch of 60,000 Maggi Welcome Kits within 5 minutes of Maggi Flash Sale going live today. There has been much anticipation for the return of one of the favourite Indian brands and we have witnessed a phenomenal response to this sale from customers across the country,” Snapdeal Senior Vice President (Partnerships and Strategic initiatives) Tony Navin said.
Food Safety & Standards Authority of India (FSSAI) has slapped a nationwide ban on Maggi in June alleging that the snack contained excessive quantities of lead. The Bombay High Court, however, overturned the ruling and ordered fresh tests.
Earlier this month, Nestle said the government-approved laboratory had found samples from the freshly manufactured stocks of Maggi to be safe.
As part of the re-launch, the Swiss food giant Nestle had also announced tied up with online marketplace Snapdeal for the sale of its product through a unique ‘flash sale model’.
Flash sales or deal-of-the-day is an e-commerce business model in which a website offers a single product for sale for a limited period of time. Potential customers have to register to avail the deal.
