Star Sports Pro Kabaddi League 2014 attracted 435 million viewers over the 37-day event, second to the Indian Premier League’s 552 million. According to TAM panel, the first season final between Jaipur Pink Panthers and U-Mumba was watched by 86.4 million, approximately one out of every four viewers in India.
The event gained 2.3 billion plus impressions on the social media, with the PKL’s Twitter witnessing more than 25,000 tweets coming daily for the semifinal and final. The television coverage had experts in production, graphics and analytics with assistance from IMG, Prometheus and Allston-Elliot. Fifteen cameras were used to track every moment.
Anand Mahindra, Co-promoter, Mashal Sports, said: “Given the love and support that has been showered on the Pro Kabaddi league by spectators and television audiences across the country, I feel humbled that our conviction in the potential and the popularity has been vindicated. We thank all our partners in the journey so far and hope the game and the league will enjoy similar enthusiastic support in future editions as well.”
Uday Shankar, CEO, STAR India, commented: “Kabaddi was a signal of our commitment to foster a truly multi-sport culture in India by taking a nearly forgotten game and transforming it into a contemporary offering. The fact that it now has the overwhelming support of people brings us great pride.”
