STAR Network, the media and entertainment firm owned by Rupert Murdoch, on Wednesday said it would invest more than Rs. 20,000 crore to expand its sports coverage in India and has roped in cricket captain M.S. Dhoni as brand ambassador for its STAR Sports channels.
The network also unveiled a new brand identity for STAR Sports across six channels and has renamed all the ESPN channels, subsequent to the buy-out of ESPN Inc.’s stake in their 16-year-old joint venture ESPN-STAR Sports (ESS). Six channels will now be under the umbrella STAR Sports brand. The ESPN channel will now be named STAR Sports 4 and ESPN HD will be STAR Sports HD2. STAR Cricket will be STAR Sports 3.