The sixth edition of the annual property show organised by Trivandrum chapter of The Confederation of Real Estate Developers’ Associations of India (CREDAI) has kicked off from December 17 here at the Sri Moolam Club in Vazhuthacaud.
The biannual show was jointly inaugurated by CREDAI, Thiruvananthapuram president S. Krishnakumar (managing director, Nikunjam Constructions) and secretary Biju Jacob (managing director, PTC Builders) along with CREDAI Kerala vice-president K. Srikant (chairman, SFS), A.R Babu (managing director, Heera Constructions) and Artech Realtors managing director T.S Asok.
Prioritising customer satisfaction
Talking to The Hindu , Krishnakumar, president of CREDAI Trivandrum chapter, said that the event will make an earnest attempt in addressing the quality and strength of each home built by its exclusive member builders, for which, following a code of conduct for all of them is mandatory as per the norms laid out.
We make sure that only approved and genuine properties are being exhibited, he says.
We also have a dedicated bunch of officials at CREDAI Trivandrum to look in to complaints and concerns of our customers on an immediate basis, he adds.
This goes as far into creating and maintaining guidelines pertaining to integrity and transparency among builders and developers in the region.
An NRI driven market
According to Raghuchandran Nair, national vice president of CREDAI, the property show is held to coincide with the arrival of Non-Resident Keralites from foreign countries.
He says that the real estate market in the country is predominantly driven by NRI customers and Kerala is no exception to this fact. More than 70 per cent of property buyers during the previous editions of the show have been Non Resident Keralites.
The aim of the biannual show is to tap the markets mainly from the Middle East during August and from the USA and European countries in December with respect to the holiday seasons in these parts of the world.
It is very effective and significant in terms of the business point of view as a lot of conversion does happen at these shows, he points out.
Property market in Trivandrum is going steady with a general trend of rise in prices. Prices for projects in the most sought after locations are bound to get the price that we are looking for, he says.
Dhanya Babu (Sree Dhanya Properties), treasurer of CREDAI says that though the event is mainly funded by the sponsors, what participating parties are looking for at the end of the day is successful conversion of their business deals. Although the previous shows were successful in terms of the business it generated, he sounds a little circumspect on how it may affect the number of footfalls with the show being held from Friday to Saturday this time around leaving behind Sunday due to technical constraints.
Call for improvement
At a time when quality and timely delivery has become a benchmark for builders, Artech Realtors managing director T.S Asok opined that property shows like these should strive for more improved and innovative strategy to attract discerning buyers. For instance, by not providing exciting offers to the prospective buyers, the organisers are missing out on a trick or two in terms of drawing the buyer’s attention, he says.
When asked about the kind of impact Vizhinjam Seaport project would have on the prospects of property market in prime locations within the city he felt excited and optimistic.
According to him, the kind of opportunities that it brings to the property sector is unimaginable; especially due to the ‘Greenfield’ nature of the project which ensures maximum flexibility in design & connectivity.
The three-day programme, which is arguably biggest and unique property show in the State capital, will showcase stalls set up by 24 real estate and building construction companies providing an ideal opportunity for first hand interaction between builders and prospective buyers.
The programme will showcase stalls set up by 24 real estate and building construction companies
