Jaguar’s new wheels arrive with a bang

2014 XJ model has been launched in the country just a month after its U.K. unveiling

July 13, 2014 02:09 am | Updated 02:09 am IST - Chennai

Singer Tanvi Shah and her band were a part of the highlights of Jaguar’s new launch on Friday. Photo: K. Pichumani

Singer Tanvi Shah and her band were a part of the highlights of Jaguar’s new launch on Friday. Photo: K. Pichumani

It turned out to be a long wait for the launch of Jaguar’s new set of wheels, but strangely no one was complaining.

At the ITC Grand Chola on Friday night, invitees to the launch party were transfixed by the satin-clad star of the evening.

When the DJ’s turntable finally calmed the murmurs and a giant screen began to beam clips on British automobile engineering, the much-awaited moment arrived: renowned British carmaker Jaguar unveiled its flagship model 2014 XJ in Chennai.

Available in two variants (premium luxury and portfolio), 2014 XJ is a completely knock-down (CKD) model assembled at the manufacturer’s Pune plant.

Launched a month back in the country, after its U.K. unveiling, the luxury saloon was presented to Jaguar’s Chennai clientele on Friday.

Rohit Suri, vice-president, Jaguar Land Rover-India, said, “This car would be the ultimate reward for the hardworking gentleman. Seeing that there is a strong market here, we launched the car in India right after its British launch,” he said, adding that Chennai and Coimbatore formed a solid client base.

Triple massage functions on the rear seat, increased headroom, a new and utilitarian rear business table for passenger reading with LED lights were the fresh upgrades to the new XJ — something the audience could check out for themselves on Friday. 

As if to complement the machine, singer Tanvi Shah and her band dished out a power-packed performance at the launch party.

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