The Khadi Village and Industries Commission (KVIC) has drawn up new strategies to increase its market share by boosting its sale to Rs.70 crore in the next six months.
Chairman of KVIC Vinai Kumar Saxena, who was here in the city to launch a new outlet at Tuni and visit the KVIC stall put up as part of the IFR Village, confirmed that Indian Railways intends to give a complete makeover to its bed linen segment in a big way by placing an order worth Rs.40 crore that includes 6 lakh bed sheets and 8 lakh pillow covers, among other products. This apart, Air India, the national carrier, plans to revamp its travel kits by adding more khadi products into its basket. “A consignment worth Rs.1.26 crore has already been executed. We are now waiting for a bigger order to take off, catering to both business and first class passengers. In addition to this, the Department of Posts and Telegraph, Uttarakhand, has given its consent to a fresh order of 5,000 metres of the fabric, 900 pairs of sandals and an equal number of khadi-jackets and over 1,000 utility products,” Mr. Saxena said.
Moreover, Mr. Saxena said that the brand plans to increase the range of products by expanding the number of outlets through franchisee models. So far, there are over 75 authorised khadi outlets across Andhra Pradesh.
“Very soon, Visakhapatnam will house another two authorised outlets – one at the airport and another one in the city,” he said.
Striking a right balance between creating employment opportunities for khadi spinners and weavers and popularising the eco-friendly brand to double its reach across the nation, KVIC has engaged an army of in-house fashion designers to meet the growing marketing demand and increase the sale by introducing an array of new designer products in the market.
Very soon, Visakhapatnam will house another two authorised outlets
Vinai Kumar Saxena
Chairman of KVIC
