Strung together or left alone; coloured or plain white; cut or uncut — diamonds will always be the most prized stone to touch a woman's skin and soul. India is no new address to a beautiful diamond, but to internationally-acclaimed diamond duo Forevermark of DeBeers Group and Steinmetz, a private show held recently at Hotel Taj Mount was the first step into the country.
Placed in well-protected viewing boxes, the diamonds on display sat proudly on miniature cushions and stands, enticing every viewer. The traditional, round, cut diamond is the most preferred and the most expensive, but there are other interesting shapes a diamond can take.
Shape matters
The emerald-cut diamond is rectangular with slightly rounded edges, while the radiant-cut is more a square and the princess-cut is a sharp and straight-edged square. The pear-cut, the heart-shaped and oval-shaped twinkle with self explanation.
Chennai was the natural choice for the exhibition, says Binita Cooper, managing director, Forevermark, for the customer here is highly discerning.
Each diamond sold is said to be inscribed with a unique identification number and the Forevermark icon, invisible to the naked eye. “Our diamonds also come with the Forevermark promise — a grading report that guarantees our diamonds to be Internally Flawless (IF),” she says. Currently, these diamonds can be bought at such shows. Plans to go retail are under evaluation, and Chennai can hope to be one of the first cities where Forevermark will open shop.
