Rev Eye taps into the potential of Augmented Reality
Ever wondered how it would be if words and images begin to crawl, then walk and finally break into a dance? It happens in films with graphics, but it could well happen with your morning newspaper as well. All one has to do is download an App, point it to the article you reading and voila. Goes beyond Harry Potter, right?
Making things move and dance and giving advertisers an edge, Rev Eye gives the market a new fun twist with opportunities to support and generate business and support each other with Motion Print.
Rev Eye Motion Print is created when any type of print is opened with Rev Eye app which is nothing but a way of experiencing Augmented Reality (AR).
With augmented reality or print motion, Rev Eye is more than just a platform. The team says they want to share their passion for AR and the possibilities it offers to companies and users, explaining its potential in advertising, art, education, social awareness and medicine.
“Every Motion Print, made possible with the app, is a carefully crafted campaign made by us in our quest to make you go crazy for Augmented Reality. When we create Motion Prints, we want to create a way of experiencing the world; a different, surprising, useful and mesmerizing way. Our tagline is ‘See More’,” explains Karan Bhangay of Juke Box Entertainment who is aggressively marketing Rev Eye to print media to helps their advertisers in a more productive way.
What is Augmented reality? In the words of Tuong Huy Nguyen, principal research analyst at Gartner, “It is the real time use of information in the form of text, graphics, audio and other virtual enhancements integrated with real world objects.”
“The potential for AR advertising lies within its ability to engage the audience. It is interactive, typically through customers’ mobile devices (including tabs). AR advertising also gives marketers the option to deliver extremely targeted messages,” explains Vishal Reddy, developer of Rev Eye. The app also offers the opportunity to place geographically-specific ads that can point people to a nearby business, he adds. For instance, it will also help in booking tickets for a movie with just the click of a button.
So how does Rev Eye work? “All one has to do is, point at the image with Rev Eye and if it is equipped with a digital layer that supports the app, it will take them to video links and help advertisers show more than just one clipping with limited text.
Multi-media is seen as having the most potential for AR marketing with outdoor advertising; it has been applied successfully in conjunction with billboard ads. In fact, AR advertising is set to expand; a study by Juniper Research shows that over 2.5 billion AR mobile apps will be downloaded per year by 2017.
The app can be downloaded for free from Googleplay.