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Updated: April 21, 2013 12:52 IST

Creative pursuits

S. Ganesh
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Visual Communication students have lot of scope in filmmaking. Photo: S. Siva Saravanan
Visual Communication students have lot of scope in filmmaking. Photo: S. Siva Saravanan

Interested in advertising, web-designing, photography or movie-making? Visual Communication is the way to go.

Visual communication has emerged as a major course among students and in colleges. You can shoot, you can write and you can advertise. It’s all in visual communication now and it’s attractive to study, easier to gain admission into, offers more job opportunities in India and abroad. The chances are that one can get a lucrative job immediately, after completing the course.

Computer graphics, graphic design, mass media, drawing television production web designing are some of the subjects taught in the B.Sc Visual communication course at Madras University. One can become a graphic designer or a web designer or a drawing master. A number of job opportunities are available in this industry.

Visual communication students can venture into advertising also, doing client servicing or copy writing or media planning and buying. Also, in TV production, there are many opportunities available for qualified graduates into production of short video programmes and documentaries.


Advertising offers a glittering career, and a graduate of visual communication can certainly venture into it after the degree. One can become a client service executive if he has good knowledge and background and can also become an account supervisor.

This job requires finding client's requirements for advertising and briefing the agency and getting the necessary work done. Art and fine arts are taught in visual communication courses and one can become a commercial artist if he chooses to be. With the knowledge of computer graphics, one can work as a graphic designer and create logos, letterheads and other material. Computer Television production is yet another area one can venture into, with more than 500 channels available. One can work as cameraman or a director of a show.


Other opportunities available in TV production include video editing, titling and sound related work, which have tremendous scope. “Nowadays there are more channels and more opportunities,” says R. Rangarajan, Business Editor SUN News.

Animation offers good job opportunities in creating animation films, cartoon strips and other animated 2D and 3D images.

Most successful feature and non-feature films have been professionally produced in the sense that the people behind these films have visual communication degrees. The industry is dynamic and attractive.


Photography is taught in theory and practice and one can also pursue this avenue. Photography is an exciting field and many professional and industrial jobs are available to qualified photographers. One can specialise in wildlife photography or nature and magazines such as National Geographic that employs photographers for taking exotic photographs and pays them very well. Photography offers a number of job opportunities in industry, government and business as well.

Courses in Visual communication are offered at Madras University, Manonmaniam Sundaranar University, Bharathiar and Bharathidasan Universities and private colleges such as Media Arts and Science College (MASC) Chennai and also in Government Arts and Crafts college.

Some of the other institutes are Makhanlal Chaturvedi National Journalism University, Bhopal, National Institute of Design Ahmedabad, MS Univeristy, Baroda and IIT Mumbai, among others.

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