Kolkata-based FMCG firm Emami is gearing up for a major expansion in the edible oils business with plans to foray into the packaged segment by launching its own brand within the next three months.

With an aim of clocking sales of up to Rs 200 crore by the next fiscal from the branded segment, the company has already hired advertising agency JWT to carry out the brand communication exercise and a UK-based firm for packaging and designing.

“In the next three months, our edible oil brand will be out in the market. We will be doing a nation-wide launch in phases,” the Emami Group Director Aditya Aggarwal told PTI.

In the first phase, the company will be introducing the product in West Bengal and some of its neighbouring states followed by a pan-Indian launch by April next year.

Mr. Aggarwal, however, declined to comment on the name of the brand but said it would be sold in bottles and pouches ranging between 500 ml to 15 litre.

“We have appointed JWT for the marketing strategy and a UK-based firm for designing and packaging,” he said.

The company has already signed adman Prahlad Kakkar for its various promotional campaigns and is in talks with several bollywood stars and cricketers for endorsing the product.

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