The U.S.-based technology firm InFocus is eyeing revenues of $1 billion from Indian operations by the end of 2016. The company expects mobile handsets to drive this growth by contributing about 70 per cent to the total business.
InFocus, which on Tuesday launched four smartphones, is also looking at delivering ‘Made in India’ smartphones, tablet PCs and television to consumers by September.
“We aim to be $1 billion company in India by 2016. In terms of value, smartphones will account for about 70 per cent of our business and remaining will from televisions and other devices,” Infocus India Head Sachin Thapar told reporters here.
The products will be manufactured in India in partnership with Taiwan-based Foxconn. “All smartphones will be made in Foxconn’s Andhra Pradesh unit and their shipment will start in September, while televisions will be manufactured at their Chennai plant,” he added.
The company has earmarked $30 million for marketing activities over period of next 6-8 months.
Among other devices, the company on Tuesday launched a 3D smartphone on which the users can experience 3D content without needing to wear any special glasses. The phone is priced at Rs.15,999. The other three devices launched, are in the price range of Rs.5,999 and Rs.19,999.
Mr. Thapar said Infocus has already sold 2.5 lakh units of handsets through e-Commerce platforms — Snapdeal and Amazon, in about 4 months.
