Fiat launches compact SUV Avventura at Rs. 5.99 lakh onwards

October 22, 2014 07:55 am | Updated May 23, 2016 06:33 pm IST - New Delhi

The compact SUV already received around 15,000 enquires and 500 pre-launch bookings for the Avventura. Photo: Rajeev Bhatt

The compact SUV already received around 15,000 enquires and 500 pre-launch bookings for the Avventura. Photo: Rajeev Bhatt

Fiat Group Automobiles India on Tuesday launched compact Sports Utility Vehicle Avventura with price ranging from Rs. 5.99 lakh to Rs. 8.17 lakh (ex-showroom Delhi).

The sub-4 meter vehicle would be available in both petrol and diesel versions. The petrol variants powered by a 1.4 litre engine are priced between Rs. 5.99 lakh and Rs. 7.05 lakh while the diesel variants are priced between Rs. 6.89 lakh and Rs. 8.17 lakh (all prices ex-showroom Delhi).

“The Avventura showcases Fiat’s commitment to India to produce cars designed for India and manufactured for India,” Fiat Chrysler Automobiles India Operations President and MD Nagesh Basavanhalli told reporters.

The vehicle would be manufactured at the company’s Ranjangaon plant in Maharashtra and will be initially sold in the domestic market only.

When asked about the response for the vehicle so far, Mr. Basavanhalli said: “We have already received around 15,000 enquires and 500 pre-launch bookings for the Avventura.”

The company, which is a wholly owned subsidiary of Fiat Chrysler Automobiles, has been adding new models in its product portfolio this year to rev-up its sales.

It has set a target of five products by the end of this year and nine by 2016 in its Indian line up.

Later this year, the company plans to launch luxury hatchback Abarth 500. Italian-American auto major Fiat Chrysler plans to launch 12 models in India in the next five years and will start producing models from the Jeep brand in the country by 2015.

In 2015, the group will introduce the much-awaited Wrangler and Grand Cherokee models from the Jeep brand and Abarth Punto. The Grand Cherokee and Abarth Punto will be locally produced, while Wrangler will be imported.

The group’s plant at Ranjangoan in Maharashtra will roll out six models across three platforms by 2018, up from the current three models from a single platform. The facility will produce six types of engines from the current three.

By 2018 the group expects to have a vehicle production capacity of 2,45,000 units annually, compared with 1,35,000 at present.

While the total engine capacity will remain the same at 3,50,000 units, for transmission units, it will go up to 3,30,000 by 2018 from the current level of 3,00,000 units.

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