Wonobo draws Google into 'Street' fight

October 15, 2013 03:41 pm | Updated October 16, 2013 12:05 am IST - CHENNAI

Move over >Google Street View . A medium-sized Mumbai-based mapping firm is looking to replicate the Internet search giant’s famed service with the launch of >Wonobo on Tuesday.

Google Street View, which is currently struggling with Indian authorities to get the required permissions to take pictures of Indian city streets, works by capturing photos of almost every street in major cities and stitches the images together to create a 360-degree panoramic view of the streets.

Wonobo, which was launched by Genesys International — a Mumbai-based company that was founded over two decades ago by brothers Sol and Sajid Malik— works on the same principles as Google Street View and is now available for 12 major Indian cities and will soon be expanded to 54 cities.

Wonobo, which has been incubated by an almost $35 million investment, is a 360-degree view platform that offers a 3D view of cities and comes with placeholders to point towards businesses, city guides, stories and walking tours.

According to industry insiders, Genesys has worked closely with government authorities in a bid to comply with regulations.

“We are the first urban chronicle of today’s India, having mapped panoramic imagery of thousands of square kilometres and close to 10 million places of interest across the country. We are confident that Wonobo will be a major value creator for an entirely new ecosystem of businesses in the years to come,” said Sajid Malik, CMD, Genesys International.

Top News Today

Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.