The India story Bengaluru-based Saif Omar (pictured), co-host of the travel podcast, The Musafir Stories (that he runs with his wife Faiza), believes that the podcast renaissance of the West occurred in 2014 thanks to the wildly popular true crime show, Serial, and because of lower barriers to entry, like cheaper equipment. Gautam Raj Anand, founder of the podcast discovery app (and now original content creator), hubhopper says, “High commuting time, more time spent at home, lower elasticity with data consumption (people are stingy with data and audio consumes less), varying Internet speeds — we are the only country that operates on 4G, 3G, 2G and no G at the same time — and linguistic diversity have created a recipe for audio content to explode in India. The coming of platforms like Jio has also made it easier.”
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