Samsung on Wednesday unveiled the latest lineup of its flagship Galaxy S10 devices in the Indian market, with prices starting at ₹ 55,900.
The three devices - S10, S10+ and S10e - will compete head-on with the likes of Apple’s iPhone and Google’s Pixel in the premium smartphone market in India.
These devices were unveiled in San Francisco on February 20.
Samsung Electronics President and CEO (IT & Mobile Communications Division) DJ Koh said the company is invested heavily in the Indian market.
“We have been making phones here locally since 2007 at the world’s largest mobile factory in Noida. And India is home to our largest Experience Store, which we opened in September 2018 — in Bengaluru,” he said.
Mr. Koh said Samsung, in the premium category, has seen tremendous success in the country with its flagship Galaxy series.
“We have captured more than half of the market share in the premium segment,” he said, adding that the company is excited by the opportunities in the Indian market, as more and more consumers are embracing the age of digital transformation.
Galaxy S10+ will be available in 1 TB, 512GB and 128 GB storage variants and will be priced at ₹ 1,17,900, ₹ 91,900 and ₹ 73,900, respectively.
The Galaxy S10, on the other hand, will retail for ₹ 84,900 (512 GB variant) and ₹ 66,900 (128 GB). S10e would be available in only 128 GB storage variant and will be priced at ₹ 55,900.
Samsung had launched its previous generation (S9 and S9+) in March last year for ₹ 57,900 onwards.
The new phones include features like cinematic Infinity-O display, enhanced camera capabilities and in-display fingerprint scanner among others.
India’s premium smartphone segment (priced above ₹ 30,000) witnessed an 8% growth in 2018, with Samsung leading the shipment chart with 34% market share, as per Counterpoint Research.
In the Indian market, China’s OnePlus has emerged as a strong competition in the said category.
In December quarter, OnePlus led the premium smartphone shipment tally with 36% market share. It had 33% share for entire 2018. Apple had a share of 23% of the segment in 2018.
